30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
All content for Marketing Spark (The B2B SaaS Marketing Podcast) is the property of Mark Evans and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates
Marketing Spark (The B2B SaaS Marketing Podcast)
32 minutes
11 months ago
Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates
In this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets to effective onboarding and customer retention.
They explore why retention efforts often begin too late, the three pillars of customer engagement, and the pivotal role onboarding plays in fostering long-term loyalty.
Ramli shares actionable strategies for developing a retention-focused onboarding process and explains the "hyper-personalization" potential of AI in creating tailored customer journeys.
Tune in to learn how to keep your customers excited, engaged, and loyal beyond the initial sale.
Marketing Spark (The B2B SaaS Marketing Podcast)
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
