30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
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30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
Marketing Spark (The B2B SaaS Marketing Podcast)
42 minutes
1 year ago
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
In this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboarding.
We all know that a great first impression can make or break a relationship, and it's no different when bringing new customers on board.
Dale shares his expert insights on how a well-crafted onboarding process doesn't just get customers up to speed but actively drives product usage, builds loyalty, and significantly reduces churn.
Whether running a SaaS company or offering a complex service, this conversation will give you actionable strategies to turn first-time users into long-term advocates.
If you want to boost retention, improve customer satisfaction, and nail that all-important first experience, you won't miss this episode.
This episode was sponsored by LeadFeeder - https://bit.ly/3ySLl4o
Marketing Spark (The B2B SaaS Marketing Podcast)
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
