30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
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30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
Marketing Spark (The B2B SaaS Marketing Podcast)
33 minutes
4 months ago
From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company.
Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by millions, including enterprise clients like call centers and Discord.
This conversation explores agile marketing, product-led growth, community-driven innovation, and how aligning closely with customers can fuel brand loyalty and expansion.
Marketing Spark (The B2B SaaS Marketing Podcast)
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
