30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
All content for Marketing Spark (The B2B SaaS Marketing Podcast) is the property of Mark Evans and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Marketing Spark (The B2B SaaS Marketing Podcast)
32 minutes
1 month ago
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world's leading experts on Wikipedia strategy.
Bill explains why brands can't afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence.
From the pitfalls of "learned helplessness" to the opportunities of Wikidata, Bill reveals why a Wiki strategy is now a marketing imperative.
Marketing Spark (The B2B SaaS Marketing Podcast)
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
