Upgrade Your Measurement with Brand Surveys

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Marketing Signals

Fairing

3 episodes

5 months ago

Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.

Marketing

Business

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All content for Marketing Signals is the property of Fairing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Upgrade Your Measurement with Brand Surveys

Marketing Signals

33 minutes

8 months ago

Upgrade Your Measurement with Brand Surveys

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks with QRY CEO Samir Balwani about the benefits of brand tracking. Brand tracking helps businesses measure brand awareness and opinions on brands from the wider market. Combined with post-attribution survey data, brand tracking can help companies learn the characteristics that consumers see in their brand and which attributes drive purchasing.

Scale your brand with full-funnel media with QRY: https://www.weareqry.com/

Follow Samir Balwani on LinkedIn: https://www.linkedin.com/in/samirbalwani/

Learn more about post-purchase surveys with Fairing: https://fairing.co/