Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions

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Marketing Signals

Fairing

3 episodes

5 months ago

Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.

Marketing

Business

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Marketing

Business

Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions

Marketing Signals

40 minutes

5 months ago

Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apart with his pragmatic approach to attribution.

Madan and Matt discuss approaches to working with clients, common attribution myths, open source MMM tools, and more. Learn how to see past attribution trends and use data to understand how to better market your business.

Learn more about post-purchase surveys with Fairing: https://fairing.co/

Follow Madan on LinkedIn: https://www.linkedin.com/in/madanbharadwaj/

Learn more about M^2: https://msquared.club/