In this episode of Marketing Rebels: Breaking Business Barriers, we explore how experiential marketing can turn customers into loyal fans. Learn how to craft unforgettable journeys that inspire, resonate, and drive lasting success. Whether you're an entrepreneur, coach, or author.
Walt’s Law of Unlimited Abundance and how Disney's strategies apply to your business for an 80% return rate.
How to create an emotional connection at "moment zero" in your customer journey, whether in-person or digitally.
The significance of lifetime customer value and how to calculate it for your business.
Creative and effective experiential marketing tactics for prospecting and customer retention, including real-world examples.
Main Point #1: Emotional Connection from "Moment Zero"
Main Point #2: Turn Mundane Tasks into Experiences
Main Point #3: Strategic Customer Retention
Real-Life Example: Vance secured a major commercial client by mailing them a series of unexpected car parts, an unconventional yet highly effective experiential marketing tactic that led to over $750,000 in sales.
About the Guest:
Guest Name: Vance Morris
Bio: Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.
vance@chesapeakeservicesolutions.com
wow52ways.com
Key Quotes from the Episode:
“People buy on emotion and then they justify it with logic.” - Vance Morris
“You won't profit unless you implement.” - Vance Morris
Recommended Resources from Shauna:
Shauna recommends AirTable to help you plan, create, organize & outsource your content marketing.***Click here to create your free account: https://airtable.com/invite/r/ufuF12cV
Shauna recommends KAJABI as an all-in-one resource to help you manage & market your business.***Click here for your free 14-day trial: https://app.kajabi.com/r/KfqvCvmo/t/hcoq2kcz
Shauna recommends DUBSADO to streamline client management, contracts, and invoices all in one place.***Click here for your free trial: dubsado.com/?c=svm
Shauna recommends FlowChat to simplify and automate your lead generation directly from social platforms.***Click here to explore FlowChat: https://fwc.li/af2823call
Shauna recommends Restream to easily broadcast live across multiple platforms and expand your reach.***Click here to start streaming: https://restream.io/join/pY0v3X
Shauna recommends Fathom to easily record your calls, take notes and share with guests.***Click here to start recording: https://fathom.partnerlinks.io/2e0ik6jtnx6e
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about implementing new strategies; it’s about creating an emotional connection that turns customers into lifelong advocates and enthusiastic referrers. Take these insights and start identifying one "moment zero" or mundane task in your customer journey and transform it into a memorable, positive experience.
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!