In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the dark side of social media growth and addiction and uncover actionable insights for navigating digital marketing ethically.
What You’ll Learn in This Episode:
Why followers became "social currency" (MySpace origin) and a proxy for popularity.
Algorithms prioritize engagement over truth, making "beating the algorithm" impossible.
Social media uses video game design (infinite scroll) to capture attention and deliver dopamine hits.
Understanding the lucrative "gray area" of digital growth involving TOS violation and automation.
Episode Highlights:
Introduction: This episode addresses the undesirability of being chained to social media.
Main Point #1: Vanity metrics evolved as platforms merged personal/business users.
Main Point #2: The algorithm is a complex set of instructions tuned for engagement.
Main Point #3: Social media is highly addictive, drawing from video game concepts.
Real-Life Example: Tim's operation, Shark Social, used systems that left kind, automated comments on Instagram (the "most kind form of spam") to generate millions of followers through reciprocity.
About the Guest:
Tim O'Hearn - is a software engineer who works in quantitative finance. He is also an entrepreneur and freelance writer.
As a sports journalist, he covered the 2024 World Athletics Cross Country Championships in Belgrade, Serbia. As a prolific creator of user-generated content, he has written hundreds of book reviews and thousands of other entries such as restaurant reviews, product reviews, blog posts, and comments-section polemics.
https://www.amazon.com/dp/B0DW2X8YSK
Key Quotes from the Episode:
“The issue is that it's largely not [true]. It's just an aggregation and it's not tuned as much for truth as much as it is tuned for engagement.”
“If a platform owner... can claim bot activity as real active users, investors will be really happy with that.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
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