In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Discernment-Based Selling and uncover actionable insights for creative entrepreneurs struggling with the fear of selling.
What You’ll Learn in This Episode:
How to throw out bro marketing sales tactics and sell from a place of integrity and alignment.
Why the most confident salespeople know when to let a customer walk away and why saying no creates space for the right customers.
The four essential steps of discernment-based selling for vetting potential clients and moving toward working with your dream client.
How to reframe "no" as a data point and utilize empathetic follow-up to serve, rather than annoy, prospective clients.
Episode Highlights:
We are often fed nonsense and outdated BS about sales that isn't applicable today.
Main Point #1: Know your non-negotiables.
Main Point #2: Ask qualifying questions early.
Main Point #3: Normalize hearing no without spiraling.
Real-Life Example: Andee shared an experience where she politely declined a customer ready to invest in her wholesale course because the customer’s end goal was starting a subscription box, which was outside her wheelhouse. Because she used discernment-based selling and did not pressure the client, the client stayed in her sphere of influence and invested in the course a year later when they were ready for wholesaling.
About the Guest:
Andee Hart - she is on a mission to teach aspiring women entrepreneurs how to overcome the fear of selling and grow thriving businesses from an authentic, counter-cultural perspective. During the pandemic, she launched HartDesignCo, a creative candle brand that quickly scaled into a successful wholesale company, now carried by hundreds of boutiques across North America. Within a year, she left behind her 17-year career in executive sales and leadership to pursue entrepreneurship full-time—and hasn’t looked back since. Andee went on to create She Sells Differently, a coaching program and podcast that empowers product-based business owners to sell with confidence, integrity, and joy—without the hustle, pressure, or outdated sales tactics.
https://andeehart.com/salestools
Key Quotes from the Episode:
“The most confident sales women or sales people know when to let a customer walk away.”
“Selling does not have to be uncomfortable. By sharing your offer with others you are actually serving them and that is the true essence of selling.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna