In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Brand Therapy and the holistic discipline of Product Market Shift and uncover actionable insights for achieving continuous growth and stakeholder alignment.
What You’ll Learn in This Episode:
The brand acts as the "chief purpose officer" and is the true boss, providing the necessary long-term vision.
Product market fit is not a static goal but an ongoing, holistic discipline called Product Market Shift.
Selling involves defining the true value the customer is buying (e.g., confidence or affirmation), not just the category benefit.
Service providers should utilize "productization" to establish a hard foundation for value and avoid negotiation
Episode Highlights:
Main Point #1: The Brand as Boss.
Main Point #2: Join the Culture.
Main Point #3: Authentic Listening.
Real-Life Example: An eco-deodorant brand secured customer loyalty because it genuinely "walked the walk" by using recycled cardboard and eco-friendly inks for all its packaging, demonstrating a deep embodiment of its brand values
About the Guest:
Jaime Schwarz
Spent 12 award winning years as a copywriter and creative director in NYC ad agencies working with over 100 brands before founding Brand Therapy, a brand strategy consultancy based around the psychology, positioning, and technology of letting a brand speak for itself. He consults from his home in Hastings on Hudson, NY where he lives with his wife and two boys, serves on the board of Wayfinders on the Hudson, advises the web3 ethics org XRSI, and teaches marketing at City College NY.
brandtherapy.coach
Key Quotes from the Episode:
“The brand itself [is] the one employee who can never leave, the chief purpose officer”
“I’m not saying no to other people I’m saying I’m understanding myself better because of who I’m surrounding myself with”
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About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
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