In this episode of Marketing Rebels: Breaking Business Barriers, we dive into leveraging authorship to scale your authority and business and uncover actionable insights for entrepreneurs looking to turn their expertise into millions.
We’re breaking down why a well-produced book is your ticket to credibility, how to use the Hero’s Journey, and strategic book promotion to empower you to become an award-winning, best-selling author. Whether you’re an entrepreneur standing on the edge of authorship, this episode is packed with inspiration and strategies to help you create businesses that change the world.
What You’ll Learn in This Episode:
Why writing a book is "the ticket" to authority, expanding your presence, and ramping up reputation.
How to apply the concept of the "hero's journey" to answer the call of authorship.
Key strategies for claiming and utilizing Amazon's free real estate (like A+ content) to boost visibility.
Why structuring your solutions into a book series helps Amazon’s algorithm work on your behalf.
Episode Highlights:
Many entrepreneurs struggle with where to start despite having the knowledge.
Main Point #1: The Book as a Tool.
Main Point #2: Answering the Call.
Main Point #3: Free Amazon Real Estate.
Real-Life Example: Kae targeted her "Power 100" list of CEOs by mailing her books. This targeted approach paid off in agency revenue.
About the Guest:
Kae Wagner - A bestselling author of nonfiction and fiction and founder of The Bold Author's Network and North Star Marketing. She specializes in book promotions, helping authors and entrepreneurs create books that sell and bring in clients.
www.BoldAuthorsNetwork.com
Key Quotes from the Episode:
“When you have a passion for the product that you have, you just, uh, selling is like sharing the love.”
“I'd like to introduce to you award-winning best-selling author Kae Wagner.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
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Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!