In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Impact-Driven Branding and Creating Legacy and uncover actionable insights for solopreneurs and impact-driven individuals looking to accelerate their success.
We’re breaking down the simple seven-step process for clarity, alignment, and defining your "Umbrella Brand" to empower you to make significant impacts and achieve a fulfilling life. Whether you’re an entrepreneur, coach, or solopreneur ready for the next level, this episode is packed with inspiration and strategies to help you create businesses that change the world.
What You’ll Learn in This Episode:
The true nature of a brand
Why most brands fall flat
The foundation of authenticity
Defining your "Umbrella Brand"
Episode Highlights:
Main Point #1: Branding is Strategic Choice
Main Point #2: Start from the Heart to Achieve Authenticity
Main Point #3: Clarifying the Umbrella Brand
Real-Life Example: Rich shared the story of an alternative health expert whose numerous services were confusing.
About the Guest:
Rich Kozak
The Voice of Impact Driven Branding. After decades languaging & launching brands, he founded RichBrands specifically to serve heart-centered entrepreneurs & professionals
At RichBrands, Rich guides individuals in elevating their unique gifts so their Brand makes higher level impacts. The most connecting, deep-listening, caring Branding Expert you’ll ever meet personally, he is guided to ensure each individual makes their most significant impacts on the world using the gifts they have been given. 47 years defining & launching Brands! Having impacted global company brands, today Rich guides & mentors individuals in all 7 Steps of Impact Driven Branding, and in creating, writing and publishing books to move their brand forward. The wisdom he shares is:
CLARITY for the IMPACTS You Will Make & STEPS for “The Brand YOU Will Become.”
https://richbrands.info/halfday
Key Quotes from the Episode:
“Your brand is a perception... it's the perception in the mind of the person you absolutely can clearly see impacting.”
“It always is authentic to you because we start from the heart.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Brand Therapy and the holistic discipline of Product Market Shift and uncover actionable insights for achieving continuous growth and stakeholder alignment.
What You’ll Learn in This Episode:
The brand acts as the "chief purpose officer" and is the true boss, providing the necessary long-term vision.
Product market fit is not a static goal but an ongoing, holistic discipline called Product Market Shift.
Selling involves defining the true value the customer is buying (e.g., confidence or affirmation), not just the category benefit.
Service providers should utilize "productization" to establish a hard foundation for value and avoid negotiation
Episode Highlights:
Main Point #1: The Brand as Boss.
Main Point #2: Join the Culture.
Main Point #3: Authentic Listening.
Real-Life Example: An eco-deodorant brand secured customer loyalty because it genuinely "walked the walk" by using recycled cardboard and eco-friendly inks for all its packaging, demonstrating a deep embodiment of its brand values
About the Guest:
Jaime Schwarz
Spent 12 award winning years as a copywriter and creative director in NYC ad agencies working with over 100 brands before founding Brand Therapy, a brand strategy consultancy based around the psychology, positioning, and technology of letting a brand speak for itself. He consults from his home in Hastings on Hudson, NY where he lives with his wife and two boys, serves on the board of Wayfinders on the Hudson, advises the web3 ethics org XRSI, and teaches marketing at City College NY.
brandtherapy.coach
Key Quotes from the Episode:
“The brand itself [is] the one employee who can never leave, the chief purpose officer”
“I’m not saying no to other people I’m saying I’m understanding myself better because of who I’m surrounding myself with”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Don’t forget to:
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the dark side of social media growth and addiction and uncover actionable insights for navigating digital marketing ethically.
What You’ll Learn in This Episode:
Why followers became "social currency" (MySpace origin) and a proxy for popularity.
Algorithms prioritize engagement over truth, making "beating the algorithm" impossible.
Social media uses video game design (infinite scroll) to capture attention and deliver dopamine hits.
Understanding the lucrative "gray area" of digital growth involving TOS violation and automation.
Episode Highlights:
Introduction: This episode addresses the undesirability of being chained to social media.
Main Point #1: Vanity metrics evolved as platforms merged personal/business users.
Main Point #2: The algorithm is a complex set of instructions tuned for engagement.
Main Point #3: Social media is highly addictive, drawing from video game concepts.
Real-Life Example: Tim's operation, Shark Social, used systems that left kind, automated comments on Instagram (the "most kind form of spam") to generate millions of followers through reciprocity.
About the Guest:
Tim O'Hearn - is a software engineer who works in quantitative finance. He is also an entrepreneur and freelance writer.
As a sports journalist, he covered the 2024 World Athletics Cross Country Championships in Belgrade, Serbia. As a prolific creator of user-generated content, he has written hundreds of book reviews and thousands of other entries such as restaurant reviews, product reviews, blog posts, and comments-section polemics.
https://www.amazon.com/dp/B0DW2X8YSK
Key Quotes from the Episode:
“The issue is that it's largely not [true]. It's just an aggregation and it's not tuned as much for truth as much as it is tuned for engagement.”
“If a platform owner... can claim bot activity as real active users, investors will be really happy with that.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Don’t forget to:
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into AI's radical impact on SEO and the critical transition to Search Everywhere Optimization and uncover actionable insights for maintaining visibility and authority in a generative AI world.
What You’ll Learn in This Episode:
Why Google is transitioning from a traditional search engine to an AI chat mode providing long answers via 'AI Overviews'.
The three core pillars of SEO: technical proficiency, quality content (including on-page optimization), and backlinks.
The critical need to focus on EAT (Experience, Expertise, Authoritativeness, Trustworthiness) and personal branding to outrank generic AI content.
How to structure blog content using summaries and proper headings (H1, H2, H3) to be easily ingested by AI overviews and schema code.
Episode Highlights:
Introduction: The landscape of search has experienced massive shocks (like Google Panda in 2011 and Penguin in 2012), but the release of ChatGPT and subsequent AI tools has totally shifted the game, forcing Google to launch AI Overviews. This means businesses must rethink their content strategy to prioritize authenticity and authority.
Main Point #1: The Rich Get Richer: Build EAT and Authority.
Main Point #2: Implement Search Everywhere Optimization.
Main Point #3: Use Podcasting to Fuel Content.
Real-Life Example: The rapid advancement of AI video generation was demonstrated when the guest created an 8-second video of a blues singer resembling Jimi Hendrix, holding a magnifying glass guitar and singing custom SEO-themed lyrics, all from a single sentence prompt using Google Gemini Ultra.
About the Guest:
John McDougall - is the founder of McDougall Interactive and author of a college text book on digital marketing. John started selling websites in 1995 and doing SEO in 1996 and is passionate about creative content marketing.
Key Quotes from the Episode:
"94% of the time organ you know like homemade content like or you know written by humans outranks AI content but man things are changing fast."
"We should change our mindset with SEO and think like now it's search everywhere optimization."
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into leveraging authorship to scale your authority and business and uncover actionable insights for entrepreneurs looking to turn their expertise into millions.
We’re breaking down why a well-produced book is your ticket to credibility, how to use the Hero’s Journey, and strategic book promotion to empower you to become an award-winning, best-selling author. Whether you’re an entrepreneur standing on the edge of authorship, this episode is packed with inspiration and strategies to help you create businesses that change the world.
What You’ll Learn in This Episode:
Why writing a book is "the ticket" to authority, expanding your presence, and ramping up reputation.
How to apply the concept of the "hero's journey" to answer the call of authorship.
Key strategies for claiming and utilizing Amazon's free real estate (like A+ content) to boost visibility.
Why structuring your solutions into a book series helps Amazon’s algorithm work on your behalf.
Episode Highlights:
Many entrepreneurs struggle with where to start despite having the knowledge.
Main Point #1: The Book as a Tool.
Main Point #2: Answering the Call.
Main Point #3: Free Amazon Real Estate.
Real-Life Example: Kae targeted her "Power 100" list of CEOs by mailing her books. This targeted approach paid off in agency revenue.
About the Guest:
Kae Wagner - A bestselling author of nonfiction and fiction and founder of The Bold Author's Network and North Star Marketing. She specializes in book promotions, helping authors and entrepreneurs create books that sell and bring in clients.
www.BoldAuthorsNetwork.com
Key Quotes from the Episode:
“When you have a passion for the product that you have, you just, uh, selling is like sharing the love.”
“I'd like to introduce to you award-winning best-selling author Kae Wagner.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Discernment-Based Selling and uncover actionable insights for creative entrepreneurs struggling with the fear of selling.
What You’ll Learn in This Episode:
How to throw out bro marketing sales tactics and sell from a place of integrity and alignment.
Why the most confident salespeople know when to let a customer walk away and why saying no creates space for the right customers.
The four essential steps of discernment-based selling for vetting potential clients and moving toward working with your dream client.
How to reframe "no" as a data point and utilize empathetic follow-up to serve, rather than annoy, prospective clients.
Episode Highlights:
We are often fed nonsense and outdated BS about sales that isn't applicable today.
Main Point #1: Know your non-negotiables.
Main Point #2: Ask qualifying questions early.
Main Point #3: Normalize hearing no without spiraling.
Real-Life Example: Andee shared an experience where she politely declined a customer ready to invest in her wholesale course because the customer’s end goal was starting a subscription box, which was outside her wheelhouse. Because she used discernment-based selling and did not pressure the client, the client stayed in her sphere of influence and invested in the course a year later when they were ready for wholesaling.
About the Guest:
Andee Hart - she is on a mission to teach aspiring women entrepreneurs how to overcome the fear of selling and grow thriving businesses from an authentic, counter-cultural perspective. During the pandemic, she launched HartDesignCo, a creative candle brand that quickly scaled into a successful wholesale company, now carried by hundreds of boutiques across North America. Within a year, she left behind her 17-year career in executive sales and leadership to pursue entrepreneurship full-time—and hasn’t looked back since. Andee went on to create She Sells Differently, a coaching program and podcast that empowers product-based business owners to sell with confidence, integrity, and joy—without the hustle, pressure, or outdated sales tactics.
https://andeehart.com/salestools
Key Quotes from the Episode:
“The most confident sales women or sales people know when to let a customer walk away.”
“Selling does not have to be uncomfortable. By sharing your offer with others you are actually serving them and that is the true essence of selling.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the profound power of authenticity and uncover actionable insights for entrepreneurs, coaches, and anyone seeking genuine fulfillment and impact.
Authenticity is not just a buzzword; it's essential for your well-being and success.
Suppressing your authentic self can manifest as physical or psychological illness and burnout.
How to find your true core identity and take "baby steps" toward living authentically.
The "two cities" of authenticity and simplicity – how they feed each other to clear away complexity
Main Point #1: Bottling up your authentic self often leads to psychosomatic illness or psychological responses, causing unfulfillment in all aspects of life.
Main Point #2: Go deep down inside to understand who you are at your core and what you truly want to do.
Main Point #3: The concept of "two cities" – authenticity and simplicity – where leaning into one naturally fosters the other.
Real-Life Example: Sarah recounts her experience receiving a national award for her new business. Despite her achievement, she felt conflicted, as she was dressing and behaving to meet others' expectations, particularly her mother's, and still maintained her nursing registration even while challenging medical norms.
About the Guest:
Sarah Dawkins
She is a highly sought-after Holistic Health and Healing Coach, International Speaker and the Author of HEAL YOURSELF.
A Multi-Award-Winning Entrepreneur and host of the popular health-focused podcast Heal Yourself with Sarah Dawkins.
Former Registered Nurse with over twenty years of medical experience, Sarah brings a unique, integrative perspective to her work.
Sarah’s expertise spans from self-healing multiple chronic health issues to supporting clients in uncovering and addressing the root causes of their symptoms, empowering them to achieve vibrant, lasting health and transformative wellness.
Key Quotes from the Episode:
“We are not the job that we do. We are who we are authentically inside ourselves.”
“Let go of being perfect and start with presence. Your presence is what's needed, not perfection.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
We dive into eradicating workplace toxicity for women, uncovering insights to reclaim comfortable confidence. Break down identifying red flags, objective assessment, and finding support. Find strategies to build a thriving future.
What You’ll Learn in This Episode:
- Identify and objectively assess toxicity in work and life.
- Kaitlyn Rios’s "Open Eyes, Open Minds, Open Hearts" framework.
- Proactive strategies, like a "red flags checklist," to prevent burnout.
- "Leading with luminescence" or knowing when to leave for well-being.
Universal lack of support for women, like Frozen 2's Anna. Kaitlyn Rios shares her journey from toxic work to founding Face with Grace, a nonprofit eradicating toxicity for women through community support.
- Main Point #1: Objectively Assessing Your Situation Kaitlyn explains moving beyond emotion to objectify experiences via scoring tools to identify toxicity.
- Main Point #2: The Face with Grace Navigation Framework Explore "Open Eyes, Open Minds, Open Hearts": Eyes for facts, Minds for processing/planning, Hearts for purpose.
- Main Point #3: Reclaiming Control & Leading Discover the "red flags checklist".
- Real-Life Example: Kaitlyn's pivotal "Face with Grace" moment: contemplating suicide due to work toxicity, she saw her baby in the rearview mirror, sparking her mission.
Kaitlyn Rios
She is a Doctor of Physical Therapy and a board-certified wound specialist. Her physical therapy career has been anything but typical and has led her to pursue many niche and diverse leadership opportunities. Currently, she works as a VP of Clinical Business Development for a rapidly growing, national wound product manufacturer. In her spare time, Kaitlyn seeks to give back to her community via serving at her church and furthering the development of her nonprofit organization, Faced With Grace, which offers motivational mentorship to women navigating the challenges of workplace toxicity. In her spare time, she enjoys spending time with her family, recreational and professional writing, creating ceramic pottery, and going to concerts. Kaitlyn lives life, always striving to honor her core values of integrity, authenticity, gratitude, adaptability, and humility.
facedwithgrace2018@gmail.com
www.facedwithgrace.org
Insta: @facedwithgrace18
www.facedwithgrace.org
Key Quotes from the Episode:
“The grass is green where you water it.”
“If I can help women, I can help the world.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
In this episode of Marketing Rebels: Breaking Business Barriers, we discuss holistic abundance & aligned wealth for multinational women. We explore the FFF Club's Freedom, Fulfillment, & Fabulous pillars to tap your wholeness. Strategies for busy women to build world-changing businesses.
What You’ll Learn in This Episode:
* Women of the World Network: Business & FFF (Conscious Living) lanes.
* Inner vs. outer freedom: self-trust & money.
* Fulfillment: purpose, joy, "grounded luxury" vs. "hustle".
* Fabulous: preventative women's health, biohacks, vital talks.
* Your body's wisdom for decisions.
Elle, founder, discusses Women of the World Network's evolution: supporting women in business & life, addressing "torn" feelings. FFF Club for conscious living.
- Main Point #1: Freedom: inner (self-trust, beliefs) & outer (money, wealth definition).
- Main Point #2: Fulfillment: purpose, joy, happiness, vs. "wheel of ambition". Grounded luxury– aspiring, appreciating present.
- Main Point #3: Fabulous: preventative health for women (biohacks). Education & "matriarchal conversations" for overlooked medical needs.
- Real-Life Example: Shauna's migraine journey, dismissed by doctors. Preventative tips (water) from another woman highlighted women's health dialogues.
Elle Ballard
She is a catalyst for transformation, igniting change in the lives of women across the world. She is a dynamic Holistic Abundance Mentor, Founder of the Women of the World Network®, accomplished author, and a captivating speaker who takes her clients on transformative journeys of personal growth and empowerment.
A passionate advocate for elegance, abundance, and joyful self-expression, Elle finds beauty in coffee rituals, breathtaking views, and the artistry of ballroom dancing, always inspiring women to live fully and fabulously.
elle@elleballard.com
elleballard.com
https://www.instagram.com/theelleballard
https://www.linkedin.com/in/elleballard/
https://www.youtube.com/@elle-ballard
https://women-of-the-world-network.mykajabi.com/one-minute-fff-reels
Key Quotes from the Episode:
“how do we combine what we do for passion for business with our living?”
“The wheel of ambition where we just go and one day we wake up and we are okay. Why did I? Why am I doing this all right?”
“your body knows the answers”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the pervasive nature of leadership and uncover actionable insights for business owners and individuals alike.
Leadership extends beyond traditional roles to daily interactions and personal choices.
Authentic marketing aligns with your core values and leadership identity, demonstrating integrity.
Leadership is a journey of self-discovery, continuous evolution, and aspiring to be an inclusive presence.
Advocacy is a powerful form of leadership, using your voice, choices, and actions to support others.
Main Point #1: Leadership isn't limited to grand scales like managing hundreds of people; it’s present in everyday conversations, mentoring, sharing wisdom, and even being a role model.
Main Point #2: Your marketing is a direct reflection of your leadership.
Main Point #3: Leadership evolves into advocacy. This journey starts by speaking up, even when imperfect, and recognizing that your "voice" can be your physical words, organizing efforts, or simply your choices and actions in support of others, especially marginalized communities.
Real-Life Example: Consider how you behave in a grocery store when there's an issue with the till; your reaction teaches others what's okay and what's not, demonstrating leadership through your actions
About the Guest:
Ashley Cox, PHR, SHRM-CP
She is the leadership mentor who gets results. With over 18 years of experience guiding leaders at all levels – from startups to industry powerhouses like J.Crew and Kroger – Ashley enables ambitious women business owners to build high-performing teams they can trust and rely on. Known for her energetic and actionable approach, Ashley helps clients develop the skills they need to be effective leaders, without sacrificing their humanity. A sought-after speaker, Ashley is also the author of "Transform Your Stories" and host of "The Impact Ripple Podcast.”
ashley@ashleycox.cohttps://www.ashleycox.co
https://www.linkedin.com/in/ashleyncox
https://www.instagram.com/ashleycox.co
https://www.facebook.com/ashleycox.co
Key Quotes from the Episode
“You don't learn how to use your voice by staying silent.”
“Your voice is synonymous with your choices.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Tired of chasing followers and perfect posts? Social media has evolved and authenticity now leads the way.
In this Marketing Confidence video, we’ll explore how real connection beats trends for coaches, therapists, and service-based entrepreneurs building sustainable businesses.
If you’re feeling disconnected, overwhelmed, or just want no-fluff strategy, this is for you.
Episode Highlights:
Why This Topic Matters: Social media is changing, and while the noise and inauthenticity can be frustrating, it's shifting toward more genuine connections, which is great for those who value authenticity.
Core Idea #1: Social media now favors real, community-driven content. Tools like Instagram’s Close Friends and LinkedIn groups help you connect authentically and share with those who matter most.
Core Idea #2: Short videos still dominate, but longer ones are making a comeback, giving you a chance to move beyond quick content and connect with your audience more meaningfully.
Core Idea #3: Forget follower counts. Engagement is what the algorithm values. Stop chasing numbers and start creating content that drives real interaction.
Mini Story or Real-Life Example: A client of mine felt overwhelmed by trendy marketing advice and wasn’t connecting with her audience. We shifted to authentic, imperfect content and within weeks, her engagement soared. Her audience finally connected with her, not just a brand. Total game-changer.
"The evolution of social media is actually moving in your favor, and this is really exciting for those of us who have always been sitting in that place of authenticity.”
Want More Clarity & Confidence in Your Marketing?
🎁 Download the free AI Clarity Kit → https://www.shaunaleigh.com/AI-Clarity-Kit✨ This customizable toolkit helps you refine your messaging, sharpen your voice, and attract the right clients using AI—without losing your humanity.
About Shauna Van MourikShauna helps ambitious Women Coaches & Therapists stop following outdated, soul-sucking marketing advice and start showing up in a way that actually works.
Her approach blends psychology, organic strategy, and rebellious creativity to help you build a business that feels like home—and scales with ease.
👉 Connect & learn more: https://www.shaunaleigh.com
Let’s Keep This Going
If this video hit home, I’d love to know: • What resonated most for you? • Where are you at in your journey with this topic?
👇 Drop your thoughts in the comments below—I actually read them. And don’t forget to Subscribe, Like, and Share to help more bold, brilliant entrepreneurs find their voice.
In this episode of Marketing Rebels: Breaking Business Barriers, we explore how short attention spans can be a strategic advantage. Guest expert Sabir, an e-commerce growth advisor to top brands and VCs, shares how to use AI, sharpen your message, and keep your brand human. Perfect for entrepreneurs, coaches, and authors looking to stand out and make an impact.
Main Point #1: Prioritize Consumer Attention Span
Main Point #2: Leverage AI for Human-like Content (with Context!)
Main Point #3: Be a "Committed" Entrepreneur, Not Just "Involved"
Real-Life Example: Sabir's experience with Vitamin Shoppe demonstrates the power of addressing root problems. By replacing a faulty search engine that yielded 2-3% conversion with his own relevant search engine, he increased conversions to 10-12%. This focus on core user interaction, rather than superficial fixes, transformed the business and launched his advisory career.
About the Guest:
Guest Name: Sabir Semerkant
Bio: Sabir Semerkant is an E-Commerce veteran with over 25 years of in-the-trenches experience working behind the scenes with some of the fastest-growing brands such as Ashley Stewart, The Vitamin Shoppe, Canon, and many other household names.
Widely regarded as one of the top E-Commerce growth consultants in the world, Sabir is responsible for more than a Billion dollars (yes, with a “B”) in incremental revenue growth for his E-Commerce clients to date using his groundbreaking '8D Method'.
growthbysabir.com/marketingrebels
Key Quotes from the Episode:
“If you're not also considering your client attention span, which, by the way, in 2025 is actually 1.7 seconds only, yeah, we're all goldfish, then you're not even using ads right, let alone any of the other parts of your marketing.”
“The root problem in 2025 from all of that 25 years of learning, I'm gonna share this with you, right, with your audience, is consumer attention span. It's not technology.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
In this episode of Marketing Rebels: Breaking Business Barriers, we explore how building the right team helps entrepreneurs, coaches, and authors achieve big results—without burnout. Discover why going solo is a myth and how a strong, specialized team can fuel a world-changing business.
Main Point #1: The Myth of the Marketing Unicorn
Main Point #2: Capacity Prevents Burnout.
Main Point #3: The Power of Complementary Skills
Real-Life Example: Katie, founder of Kinetic Marketing Communications, built her company on a collective of senior-level strategists. Her aim was to create a joyful, productive environment free from the chaos and burnout she experienced in traditional agencies, proving that a collaborative, specialized team leads to better outcomes.
About the Guest:
Guest Name: Katie Gray
Bio: Katie Gray is the founder and principal of Kinetic Marketing Communications, LLC, a women-owned marketing collective of top-tier, senior-level strategists and creatives that is set out to redefine the marketing agency of today. As a seasoned, award-winning marketer, Katie has established a career blending leadership and results to satisfy multiple stakeholders of top brands, including Fortune 100 companies. Since 2007, she has led cross-functional teams in executive leadership roles in-house, as well as three agencies. Her leadership and influence drive Kinetic’s mission to help mid-to enterprise-level businesses achieve their growth goals through innovative, revenue-generating marketing communication strategies.
kgray@kineticcomms.com
linkedin.com/company/Kinetic-Marketing-Communications-LLC
Key Quotes from the Episode:
“There is no such thing as a unicorn who can do everything... There's always going to be someone who has been hyper specific in one area who can level up whatever you had been doing all along.” - Katie Gray
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
Is AI going to make us more robotic, or can we use it to actually enhance our human touch in business? Let’s dive into how you can leverage AI without losing your authenticity.
In this Marketing Confidence video, we’re diving into AI in business—and why it matters for coaches, therapists, and service-based entrepreneurs building authentic, sustainable businesses.
If you’ve been struggling with overwhelming tasks, feeling stuck in repetitive work, or just need real-talk strategy that won’t make you cringe, you’re in the right place.
🔥 What You’ll Walk Away With:
✅ The right balance between AI and human authenticity – Learn how to integrate AI into your business without losing your personal touch or connection with clients.
✅ Efficiency in everyday tasks – Discover how AI can save you time by streamlining content creation, analytics, and repetitive business processes.
✅ Practical integration tips – Simple, actionable steps on how to bring AI into your workflow and enhance your business without overcomplicating things.
🧠 Episode Highlights:
Why This Topic Matters: AI is revolutionizing business, but it’s often misunderstood. This episode explores how to use it wisely—boosting efficiency without losing your authentic voice.
Core Idea #1: AI is powerful, but it can't replace your unique voice or human connection. Use it to boost efficiency—without losing your personal brand.
Core Idea #2: AI makes things faster, but overusing it can lead to a loss of personal touch and create a disconnection with your audience.
Real Talk: Think of AI as your helper, not your crutch. It should assist, not replace the human connection that’s central to your business.
Example: A client used AI to draft a blog post but had to manually adjust it to ensure it sounded like her voice.
Core Idea #3: AI can help with drafts, data, and ideas—but don’t let it run the show. Action Step: Let it handle the basics, then add your personal touch.
Mini Story or Real-Life Example: I once had a vague memory of a childhood movie I couldn't fully recall. I tried describing it to friends, but no one could help. When I asked ChatGPT, it nailed it down instantly—even with my incomplete description. That’s the creative power of AI! It can fill in the blanks and jog your memory, but the original idea and connection came from me. Similarly, AI can give you ideas, but it’s your responsibility to guide it and make sure it aligns with your brand.
💬 Key Quote from the Video:
"AI should enhance, not replace, your human touch. Use it to save time, not to lose your authenticity.”
🚀 Want More Clarity & Confidence in Your Marketing?
🎁 Download the free AI Clarity Kit → https://www.shaunaleigh.com/AI-Clarity-Kit ✨ This customizable toolkit helps you refine your messaging, sharpen your voice, and attract the right clients using AI—without losing your humanity.
💡 About Shauna Van Mourik
Shauna helps ambitious Women Coaches & Therapists stop following outdated, soul-sucking marketing advice and start showing up in a way that actually works.
Her approach blends psychology, organic strategy, and rebellious creativity to help you build a business that feels like home—and scales with ease.
👉 Connect & learn more: https://www.shaunaleigh.com
💬 Let’s Keep This Going
If this video hit home, I’d love to know: • What resonated most for you? • Where are you at in your journey with this topic?
👇 Drop your thoughts in the comments below—I actually read them. And don’t forget to Subscribe, Like, and Share to help more bold, brilliant entrepreneurs find their voice.
In this episode of Marketing Rebels: Breaking Business Barriers, we explore how experiential marketing can turn customers into loyal fans. Learn how to craft unforgettable journeys that inspire, resonate, and drive lasting success. Whether you're an entrepreneur, coach, or author.
Walt’s Law of Unlimited Abundance and how Disney's strategies apply to your business for an 80% return rate.
How to create an emotional connection at "moment zero" in your customer journey, whether in-person or digitally.
The significance of lifetime customer value and how to calculate it for your business.
Creative and effective experiential marketing tactics for prospecting and customer retention, including real-world examples.
Main Point #1: Emotional Connection from "Moment Zero"
Main Point #2: Turn Mundane Tasks into Experiences
Main Point #3: Strategic Customer Retention
Real-Life Example: Vance secured a major commercial client by mailing them a series of unexpected car parts, an unconventional yet highly effective experiential marketing tactic that led to over $750,000 in sales.
About the Guest:
Guest Name: Vance Morris
Bio: Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.
vance@chesapeakeservicesolutions.com
wow52ways.com
Key Quotes from the Episode:
“People buy on emotion and then they justify it with logic.” - Vance Morris
“You won't profit unless you implement.” - Vance Morris
Recommended Resources from Shauna:
Shauna recommends AirTable to help you plan, create, organize & outsource your content marketing.***Click here to create your free account: https://airtable.com/invite/r/ufuF12cV
Shauna recommends KAJABI as an all-in-one resource to help you manage & market your business.***Click here for your free 14-day trial: https://app.kajabi.com/r/KfqvCvmo/t/hcoq2kcz
Shauna recommends DUBSADO to streamline client management, contracts, and invoices all in one place.***Click here for your free trial: dubsado.com/?c=svm
Shauna recommends FlowChat to simplify and automate your lead generation directly from social platforms.***Click here to explore FlowChat: https://fwc.li/af2823call
Shauna recommends Restream to easily broadcast live across multiple platforms and expand your reach.***Click here to start streaming: https://restream.io/join/pY0v3X
Shauna recommends Fathom to easily record your calls, take notes and share with guests.***Click here to start recording: https://fathom.partnerlinks.io/2e0ik6jtnx6e
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about implementing new strategies; it’s about creating an emotional connection that turns customers into lifelong advocates and enthusiastic referrers. Take these insights and start identifying one "moment zero" or mundane task in your customer journey and transform it into a memorable, positive experience.
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
In this episode of Marketing Rebels: Breaking Business Barriers, we demystify affiliate and influencer marketing, revealing practical strategies for entrepreneurs, coaches, and authors to boost their impact and income. Learn the key differences, how to build authentic connections, and grow your business sustainably.
Aya, CEO of Vivian Agency, explains why affiliate and influencer marketing are essential for business growth, especially when done authentically and strategically.
Main Point #1: Influencers vs. Affiliates
Main Point #2: Building Authentic Relationships
Main Point #3: Finding the Right Influencer
Real-Life Example: Aya shares how a SaaS company grew its affiliate program by working with niche bloggers and influencers, showing the power of authentic, long-term relationships.
About the Guest:
Guest Name: Aya Saad
Bio: Turning Partnerships into profit, I help brands scale their revenue and visibility through strategic Affiliate & Influencer partnerships. As the CEO of Vivian Agency, I lead a team of top specialists dedicated to building communities for brands by connecting ambassadors and their audiences to the products they love.
https://www.vivianagency.com/
Key Quotes from the Episode:
“It's not about big numbers, it's about the right people. Quality over quantity always.” – Aya Saad
“Tell your story correctly, and you can beat a much bigger brand just because you're authentic.” – Aya Saad
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about mastering affiliate and influencer marketing; it’s about leveraging authentic connections to grow your business and create a community that genuinely cares about what you offer. Take these insights and start building those relationships today.
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
In this episode of Marketing Rebels: Breaking Business Barriers, we demystify SEO and SEM, offering practical tips for entrepreneurs, coaches, and authors to grow their online presence authentically. Learn how to align keyword intent with your message, use SEO in a fun, effective way, and avoid common mistakes like keyword stuffing—so you can build a business that makes a real impact.
Main Point #1: Master Keyword Intent
Main Point #2: Strategic Content Funnel
Main Point #3: Repurpose for Reach
Real-Life Example: The guest's YouTube channel, where he transparently documents his agency's growth, showcases how authentic personal branding can drive leads and community, proving that people connect with people, not just businesses.
About the Guest:
Guest Name: Prerak Mehta
Bio: Prerak Mehta is the founder of NetMafia, a web design and SEO marketing agency, and a seasoned educator with over 35,000 Udemy students. With a top-rated course portfolio and a mission to help local businesses thrive online, Prerak combines his engineering expertise with marketing acumen. Based in Mumbai, he focuses on empowering businesses to achieve consistent leads through innovative SEO strategies.
https://netmafia.ck.page/seo-sop
Key Quotes from the Episode:
“Keyword is just an idea for you to understand this is the intent behind what the user was searching.”
“To make a mistake is never a mistake, but repeat the same mistake is the biggest mistake. So it's always better to learn from someone else than to apply all by yourself.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about understanding SEO and SEM; it’s about authentically connecting with your audience and building a thriving community around your brand. Take these insights and start implementing strategic content creation, understanding keyword intent, and taking decisive "messy action" in your marketing efforts.
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
Are you stuck on the hamster wheel of ineffective marketing, burning out, and not seeing the results you want? Let's fix that today.
In this Marketing Confidence video, we’re diving into common mistakes that are keeping you stuck in your marketing—and why it’s crucial to break free if you want to build an authentic, sustainable business as a coach, therapist, or service-based entrepreneur.
If you’ve been struggling with burnout, feeling like your marketing isn't reflecting who you really are, or need real talk on how to make real connections without the cringy stuff, you’re in the right place.
🔥 What You’ll Walk Away With:
✅ How to show up authentically and connect deeply with your audience, ditching the overly polished, salesy approach.
✅ Why focusing on real results (like conversions and relationships) is more powerful than vanity metrics like likes and followers.
✅ How to use storytelling, experimentation, and transparency to build trust and engage with your audience in a way that feels aligned and natural.
Why This Topic Matters:Many entrepreneurs rely on outdated marketing that drains energy and delivers poor results. It's time to drop perfection and focus on genuine connection online.
Core Idea #1:Authenticity beats perfection. People crave real connection, not a polished sales pitch. Be yourself.
Core Idea #2:Forget vanity metrics—focus on conversions and real relationships that drive your business forward.
Core Idea #3:Embrace video—short, real, and messy connects best. Show up, be yourself, and boost engagement.
Mini Story or Real-Life Example:A client stressed over low followers saw conversions soar after shifting to authentic video storytelling. She didn’t need more followers—she needed real connections.
💬 Key Quote from the Video"Perfection's intimidating. Audiences crave connection, not perfection."
🚀 Want More Clarity & Confidence in Your Marketing?🎁 Download the free AI Clarity Kit → https://www.shaunaleigh.com/AI-Clarity-Kit ✨ This customizable toolkit helps you refine your messaging, sharpen your voice, and attract the right clients using AI—without losing your humanity.
💡 About Shauna Van Mourik
Shauna helps ambitious Women Coaches & Therapists stop following outdated, soul-sucking marketing advice and start showing up in a way that actually works.
Her approach blends psychology, organic strategy, and rebellious creativity to help you build a business that feels like home—and scales with ease.
👉 Connect & learn more: https://www.shaunaleigh.com
💬 Let’s Keep This GoingIf this video hit home, I’d love to know:
• What resonated most for you?
• Where are you at in your journey with this topic?
👇 Drop your thoughts in the comments below—I actually read them. And don’t forget to Subscribe, Like, and Share to help more bold, brilliant entrepreneurs find their voice.
In this episode of Marketing Rebels: Breaking Business Barriers, we explore how to craft a unique marketing message that showcases your expertise. Learn to turn what makes you stand out into powerful content that attracts your ideal audience and builds lasting trust. Perfect for coaches, entrepreneurs, and authors ready to make an impact.
The crucial first step in content creation
The two sides of the marketing coin
Simple yet powerful content pillars
The art and science of content marketing
About the Guest:
Guest Name: Joyce Tsang
Bio: Joyce Tsang is a content marketer and the founder of Joyce Tsang Content Marketing.
She began her career as a journalist and editor before transitioning to the role of Digital Marketer and Content Director. Passionate about telling the right story for brands, she develops content strategies for her clients and educates them on the importance of identifying target audiences, creating valuable and consistent content, monitoring and analyzing data to strengthen content strategies and enhance marketing effectiveness.
https://www.joycetsangcontentmarketing.com/
Key Quotes from the Episode:
“Instead of just focusing on what we need to create, sometimes it's about a rule of elimination as well. What do we say no to?” - Joyce Tsang
“Writing a story is the easiest way for you to connect with another human being. It's authentic, because it's real. So there is no overthinking involved.” - Joyce Tsang
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about knowing what to post; it’s about sharing your authentic voice and connecting genuinely with others. Take these insights and start by identifying one platform where you feel comfortable and sharing one simple story or valuable tip this week.
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!
In this episode of Marketing Rebels: Breaking Business Barriers, we explore how your personal narrative shapes your reality and business success. Learn how to rewrite limiting beliefs, tap into your authentic power, and build a business that reflects your true vision. Whether you're stuck or just starting out, this episode offers actionable insights to help you create meaningful impact—starting with your story.
Main Point #1: You Can Rewrite Your Life's Narrative.
Main Point #2: Fear-Based Stories Are Learned.
Main Point #3: Authentic Presence Inspires Others.
Real-Life Example: Carrie's childhood use of storytelling for survival and her later conscious decision to "change the writer" of her life demonstrate the real impact of actively rewriting one's internal narrative for positive change.
About the Guest:
Guest Name: Carrie KC West
Bio: an Author, Speaker and Life Story Coach who uses her entertainment industry experience to support clients with their life and business stories. A well-developed, balanced story brings fulfillment and success in business, relationships, and life. She helps people and businesses change the underlying stories that impede their abilities for success. Carrie is a sought-after speaker, webinar leader, and author of the book, Life Rewritten, launching March 2025.
carrie@carriekcwest.com
carriekcwest.com
Key Quotes from the Episode:
“You take back your power. You realize that you have the pen. You decide.” - Carrie
“When you're born, you are a complete blank slate. Kids do not know to dislike people that are different from them. They're taught that. They're given that story.” - Carrie
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about understanding your narrative; it’s about stepping into the power to create a life that truly reflects who you are. Take these insights and start identifying one limiting story you tell yourself and questioning its validity. What would your life look like if you rewrote that story today?
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
Until next time, keep breaking barriers and building businesses that change the world!