In this episode of the Marketing Quacks podcast, I interview Mike Heroux (The Dividend Guy), a seasoned financial blogger and community builder. Mike shares his journey from blogging about personal finance to creating a successful membership community focused on dividend investing.
He discusses the importance of owning your audience, the challenges of community growth, and the strategies he employs to differentiate himself in a crowded market. Mike emphasizes the significance of transparency, avoiding burnout, and the value of starting small while building a community.
References:
- Dividend Stocks Rock Community
Timestamps:
00:00 Introduction to Marketing Quacks Podcast
01:14 Mike's Journey into Community Building
04:13 Differentiating in the Finance Niche
07:06 Community Growth Strategies
09:43 Membership Model vs. Other Revenue Streams
11:16 Community Pricing Strategies
13:14 Content Strategy for Community Growth
15:10 Email Marketing Tactics
16:51 Traffic Sources and Attribution
18:07 Effective Email Subject Lines
22:01 Leveraging AI in Community Management
25:30 Avoiding Burnout as a Creator
27:22 Advice for Aspiring Community Builders