In this episode of Marketing Quacks, Ryan Doser sits down with Roberto Blake to talk about what it really takes to grow on YouTube. Roberto shares why creators over 30 should think differently, how to build real value for an audience, and why ad revenue isn’t enough.
He breaks down practical strategies for monetization, packaging your content, and using AI to work smarter. They also explore why low-effort content can still win — but only if you understand the game. If you're serious about YouTube, this is the truth you need to hear.
References:
- Roberto's 'Create Something Awesome' Book
Timestamps:
00:00 Introduction to Roberto Blake and His Journey
01:16 The Evolution of Content Creation
03:40 Tactical YouTube Growth Strategies
07:28 Understanding YouTube's High Failure Rate
08:58 Mindset Shifts for Working Class Creators
10:17 Defining High-Quality Content
12:49 The Importance of Value Over Quality
15:09 Packaging vs. Delivery in Content Creation
17:17 Short Form vs. Long Form Content
19:20 Maximizing Revenue Through Live Streams
23:12 Diverse Monetization Strategies for Creators
27:32 Leveraging YouTube for Business Growth
30:41 The Role of AI in Content Creation
35:23 Debunking the Myth of Easy Content Creation