In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City.
They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing.
The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.
References:
- Digital Marketing Success Book
Chapters:
00:00 Introduction to Voltage and Corey Morris
02:59 The Unique Approach of Voltage
05:59 Understanding Digital Marketing Success
08:51 SEO Strategies in an AI-Driven World
11:50 The Evolution of SEO and Brand Equity
14:51 Harnessing AI in Marketing
18:00 Practical Applications of AI in Marketing
20:59 Identifying Marketing Quacks
24:08 Concluding Thoughts and Future Directions