In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.
Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X.
Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.
References:
- Collin Rutherford on Twitter (X)
Chapters:
00:00 Introduction to Colin Rutherford and His Ventures
01:31 Insights from Greenbox Storage
02:44 The Birth of Founder Brands
04:00 Building a Personal Brand Online
05:59 Strategies for Growth on X
08:19 Leveraging AI in Content Creation
10:48 Turning Leads into Customers on X
12:58 Why X is the Platform of Choice
13:56 Identifying Marketing Quacks
15:11 Final Thoughts on Personal Branding