Vassilena Valchanov shares her brand messaging framework template.
🎉 About Vassilena Valchanov
Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.
🕰️ Timestamps and transcript
- 00:00 Brand and product messaging bridges positioning and copywriting.
- 04:37 Focus on content first, then refining language.
- 08:53 Understanding customer needs essential for successful product.
- 12:56 Client vision integrated with customer feedback strategy.
- 14:48 Trend in conversational marketing and customer confusion.
- 17:36 Evaluate alternatives to direct competitors, consider existing options.
- 22:35 Messaging emphasizes pricing structure, value for customers.
- 26:12 Building a network crucial for personal growth.
- 27:29 Link learning to action; community key.
- 30:49 Subscribe to Marketing Powerups for actionable takeaways.
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