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Marketing Powerups
Ramli John
68 episodes
4 months ago
Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.
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Marketing
Business
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All content for Marketing Powerups is the property of Ramli John and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.
Show more...
Marketing
Business
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Katya Ryabova’s 3 Customer Questions for Actionable Insights
Marketing Powerups
36 minutes
1 year ago
Katya Ryabova’s 3 Customer Questions for Actionable Insights

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060


🎉 About Katya Ryabova


Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth.


🕰️ Timestamps and transcript

  • [00:00:00] Unlocking Growth with Customer Questions
  • [00:00:44] The Power of Customer Research in Marketing
  • [00:07:56] Customer Interviews and Jobs to be Done Approach
  • [00:10:17] The Importance of Digging Deeper in Customer Research
  • [00:14:54] Understanding the Value of a Product
  • [00:20:22] Understanding the Importance of Customer Research
  • [00:24:20] Tips for Conducting User Research Interviews
  • [00:28:12] The Importance of Ethics in Marketing and Customer Research
  • [00:32:32] Flexibility and Learning from Mistakes: Career Powerups


✨ Useful links

  • SMM Headquarters - https://smmhq.ca/
  • Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/
  • Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/


Marketing Powerups
Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.