Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049

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🎉 About Eric Doty

Eric Doty is a content marketing leader with expertise in SEO and working with freelance writers. He currently serves as the Content Lead at Dock, a sales productivity software company.

🕰️ Timestamps and transcript

• [00:00:00] Successful Onboarding of Freelancers
• [00:00:48] Eric Doty on Onboarding Freelancers
• [00:06:52] The Benefits of Onboarding Freelance Writers Efficiently
• [00:11:10] Onboarding Guide for Freelancers at Dock
• [00:18:52] Product-led Content Strategy at Dock
• [00:20:00] 42 Agency: The Strategic Partner for B2B SaaS Companies
• [00:20:49] How to Stand Out as Freelance Writer
• [00:25:08] Defining the Audience's Expertise Level
• [00:29:53] Content Onboarding Guide and SEO Philosophy
• [00:36:49] Building an Onboarding Guide and Workflow for Writers
• [00:39:31] Dock's Content Strategy Focus on Mid-to-Bottom Funnel
• [00:45:13] Career Power Ups: The Builder Mindset
• [00:50:04] Maximizing Value through Comprehensive Leadership
• [00:51:31] Marketing Powerups Podcast Episode Overview

✨ Useful links

• Eric Doty on Linkedin - https://www.linkedin.com/in/edoty/
• Eric Doty's site - ttps://clevercontent.ca/
• LinkedIn post about onboarding freelance writers
• Dock's website - https://www.dock.us/