Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/87/01/f0/8701f0f4-64dd-6683-fbf5-7a379e6f251b/mza_6793071564271514082.jpg/600x600bb.jpg

Marketing Powerups

Ramli John

68 episodes

4 months ago

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

Marketing

Business

RSS

All content for Marketing Powerups is the property of Ramli John and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://img.transistor.fm/6x4BsuU8jv2lPh3GM-ZbwQFN1lRxZlp_UL1XgiB4Mbc/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZjMw/YTZlNDdmMmMwNzZk/ODgzOWE1ZTNmODVk/MTRhOC5qcGc.jpg

Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework

Marketing Powerups

33 minutes

1 year ago

Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.

🎉 About Alli Blum

Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework.

✨ Useful links

Alli Blum's website — https://alliblum.com/
Alli's Linkedin — https://www.linkedin.com/in/alliblum/
Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/
How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in