016: Lessons from a 30-year career of a digital marketer

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 1)

Marketing Over Wine

56 minutes 39 seconds

1 year ago

016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 1)

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.

She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.

This is part 1 of a two-part episode with Lisa Apolinski.

In this episode, we discuss;

how digital marketing works
digital marketing tools
digital marketing channels
digital marketing fundamentals
digital marketing skills
digital marketing benefits
digital marketing trends 2024
digital marketing how to get started
digital marketing responsibilities
email segmentation
storytelling for marketing
content marketing storytelling
community based marketing
how to promote business through digital marketing
how to become a self made digital marketing expert
how to become a digital marketing expert
how to choose the right digital marketing agency
how to find clients for digital marketing
what are the benefits of digital marketing
what is the difference between traditional and digital marketing

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This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

Produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

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Where to find Lisa Apolinski:

LinkedIn: Lisa Apolinski, CMC

Agency Website: 3 Dog Write Inc.

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Where to find Marketing Over Wine:

Email us at marketingoverwine@gmail.com. We love hearing from you.

⁠Follow on Twitter: @⁠MktgOverWine

Visit our website for more episodes and transcripts: marketingoverwine.com

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⌚ TIMESTAMPS

(00:00) - Introduction

(01:38) - Meet Lisa Apolinski

(04:46) - Lisa’s agency, 3 Dog Write origin story

(06:56) - Lisa Apolinski 30-year career background

(12:31) - Why email segmentation matters

(18:20) - Why storytelling matters in your branding

(19:38) - Common digital marketing myths debunked

(36:12) - Using storytelling in marketing

(44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing

(49:38) - Community engagement marketing strategies for small businesses

Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1.

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

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All background music used is by various artists on Pixabay.