Social media management is one of the most misunderstood roles in marketing.
“Is a social media manager a content creator?”
“Is it not just posting on social media?”
“Social media managers should have a large following to prove their worth.”
“Social media marketing is irrelevant — it doesn’t drive sales.”
Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency specializing in social strategy, social media management, content creation, and digital advertising.
Previously, Elise was a Marketing and Communications Manager, a Video Content Creator, and a content producer. So, she’s the perfect first guest to answer the many questions about social media management and share her career story.
In this episode, we discuss:
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This episode was edited and produced by Olawunmi Olaniyi.
For inquiries about sponsoring the podcast, email marketingoverwine@gmail.com.
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Where to find Elise Dalrymple-Keast:
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⌚ TIMESTAMPS
(00:00) - Introduction
(00:50) - Elise career background
(01:35) - How to onboard a new client for social media management?
(05:00) - Is a content creator a social media manager?
(11:43) - Why Elise got into social media management: her marketing career story
(16:08) - Myths of social media marketing
(19:46) - Do social media managers need to have a large following on their personal accounts?
(26:35) - What should be in a social media management portfolio?
(28:22) - How much to charge for social media management
(31:00) - What to know before becoming a social media manager
(33:37) - Pet peeves for social media managers
(38:55) - How to set social media goals and reach them
(42:00) - Social media marketing tools
(44:05) - Tips for social media managers — for new and existing social media managers
(49:03) - Keys to social media marketing success
(50:40) - Elise favorite type of wine
(51:23) - If you could have a glass of wine with anyone, who would it be and why?
(53:40) - Learn more about Elise Dalrymple-Keast.
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All background music used is by various artists on Pixabay.