011: From English & Literature to Freelance Writing for SaaS, E-commerce, and Marketing brands.

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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011: From English & Literature to Freelance Writing for SaaS, E-commerce, and Marketing brands.

Marketing Over Wine

34 minutes 48 seconds

1 year ago

011: From English & Literature to Freelance Writing for SaaS, E-commerce, and Marketing brands.

In this week's episode, we chat with Ashley Cummings, a freelance writer for SaaS, e-commerce, and marketing brands.

Ashley has written for top brands like Shopify, Copyhackers, Clearscope, Dreamhost, HostGator, Salesforce, and many others.

On the personal side, when Ashley is not on Twitter or LinkedIn, she’s writing a newsletter called Content Connect that reaches 7,000 content marketers and writers.

Enjoy the episode, and let us know what you think about it.

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A new episode of the Marketing Over Wine podcast is released every Thursday!

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

⌚ TIMESTAMPS

(00:00) - Introduction

(00:46) - Meet Ashley Cummings

(01:20) - Will AI replace marketing jobs?

(03:37) - How to be part of the 5% of marketers whose jobs cannot be replaced by AI?

(05:17) - How and why did Ashley Cummings get into marketing?

(06:53) - What client acquisition method does Ashley use to work with leading SaaS, E-commerce, and marketing brands?

(09:15) - How do you manage your career and motherhood?

(11:36) - How do you create a SaaS writing portfolio for anyone transitioning from other content writing industries to SaaS?

(14:28) - How do you write content your readers will remember and share?

(19:26) - How do you find subject-matter experts to interview for SaaS blog articles?

(21:31) - What tools does Ashley use as a SaaS writer?

(22:52) - Least and most amount earned as a SaaS writer

(24:17) - When and how to raise your rates?

(27:32) - How to become a successful SaaS writer and be easily recommendable?

(29:16) - Ashley’s career’s biggest challenges and how she overcome them

(30:49) - Predictions: How will marketing evolve in the next 5 or 10 years?

(31:57) - Favourite type of wine

(32:33) - If you could have a glass of wine with any marketing professional, past or present, who would it be?

(33:10) - Learn more about Ashley Cummings

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Email us at marketingoverwine@gmail.com. We love hearing from you.

⁠Follow on Twitter: @⁠MktgOverWine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.

RESOURCES

Ashley’s Facebook Group: Freelance Copywriters & Content Writers

Ashley’s Content Connect Newsletter

Read Ashley’s Freelance Writing Rates Report

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All background music used is by various artists on Pixabay.