010: How Ben Guttmann Built a 7-Figures Marketing Agency and His Career Lessons

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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010: How Ben Guttmann Built a 7-Figures Marketing Agency and His Career Lessons

Marketing Over Wine

38 minutes 4 seconds

1 year ago

010: How Ben Guttmann Built a 7-Figures Marketing Agency and His Career Lessons

As the former co-founder and managing partner at Digital Natives Group, Ben Guttmann’s team was behind the #1 most popular destination marketing app (I Love NY) and the #1 best-selling book of 2014, “Grain Brain” by Dr. David Perlmutter. He has also worked with other renowned clients such as Comcast, the NFL, NBCUniversal, Hachette Book Group, and The Nature Conservancy.

Today, Ben is an author and has written a book titled "Simply Put: Why Clear Messages Win—and How to Design Them." He also teaches digital marketing at Baruch College, the largest business school in the United States. In addition, Ben consults with various thought leaders and venture-backed startups.

This is the career story of marketing and communications expert, Ben Guttmann. Enjoy!

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A new episode of the Marketing Over Wine podcast is released every Thursday!

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:47) - Meet Ben Guttmann

(01:39) - Ben’s creative thought process behind creating different marketing campaigns

(05:26) - How do you ensure consistent messaging across different marketing channels?

(09:00) - Why is brand messaging so important?

(10:01) - How did Ben Guttmann get into marketing?

(12:20) - Misconceptions about marketing and communications

(13:32) - Lead generation strategies that grew Digital Natives Group to a 7-figures marketing agency

(16:27) - Marketing agency life vs Teaching marketing

(19:09) - How to create clear and concise messages?

(21:59) - How do we set marketing communication priorities when we know everything will change in 5 or 10 years?

(23:40) - Book recommendations for marketers

(26:59) - One marketing trend here to stay, one that is overrated

(30:06) - Advice to younger self

(31:44) - What tools do you use daily in your workflow?

(35:42) - Favourite type of wine

(36:08) - If you could have a glass of wine with any marketing professional, past or present, who would it be?

(36:52) - Learn more about Ben Guttmann

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Email us at marketingoverwine@gmail.com. We love hearing from you.

⁠Follow on Twitter: @⁠MktgOverWine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.

RESOURCES

Ben’s Book: Simply Put: Why Clear Messages Win — and How to Design Them

Ben’s Newsletter: 3 Simple Things

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All background music used is by various artists on Pixabay.