009: The Microbiologist turned UX Writer at the Intersection of Tech & Marketing with Katherine Igiezele

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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009: The Microbiologist turned UX Writer at the Intersection of Tech & Marketing with Katherine Igiezele

Marketing Over Wine

1 hour 5 minutes 39 seconds

1 year ago

009: The Microbiologist turned UX Writer at the Intersection of Tech & Marketing with Katherine Igiezele

Katherine Igiezele is a UX Writer and Strategist at TopTal and the founder of UX Content Champ. Besides her love for everything pink, Kat works passionately at the intersection of product-led growth and user experience.

In this episode, she shares the origin of her career story, addresses misconceptions about UX writing, breaks down UX writing in its entirety, talks about her course, the UX Content Champ, and much more. Enjoy!

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A new episode of the Marketing Over Wine podcast is released every Thursday!

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:47) - Meet Katherine Igiezele

(01:57) - What is the difference between UX Writing, Copywriting, and Content Design?

(08:38) - Katherine Igiezele UX writing career story - the journey of how she got into UX writing

(12:57) - What courses did you take to become a UX writer?

(17:03) - What does a UX writer do in a day?

(23:32) - How do you help users understand your product without making them feel stupid?

(28:56) - What is different about the UX Content Champ?

(33:36) - What exactly are T-shaped content and T-shaped skills?

(39:54) - How do you ensure your UX writing is clear, helpful and concise?

(44:33) - Advice for anyone who wants to become a UX writer

(47:16) - What should be in a UX writing portfolio, and how to create the best one?

(56:57) - Predictions for AI and UX writing

(1:00:55) - Favourite type of wine

(1:01:18) - If you could have a glass of wine with any marketing professional, past or present, who would it be?

(1:01:39) - What tools do you use day-to-day as part of your workflow?

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Email us at marketingoverwine@gmail.com. We love hearing from you.

⁠Follow on Twitter: @⁠MktgOverWine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.

RESOURCES

UX Content Champ Course

Will AI Replace UX Writers or Writers in General?

How to Build a UX Writing Portfolio: A Practical Guide

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All background music used is by various artists on Pixabay.