008: From Restaurant Server to Six-Figure SaaS Content Marketer with Michael Keenan

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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008: From Restaurant Server to Six-Figure SaaS Content Marketer with Michael Keenan

Marketing Over Wine

52 minutes 4 seconds

1 year ago

008: From Restaurant Server to Six-Figure SaaS Content Marketer with Michael Keenan

As a SaaS Content Marketer and SEO, Michael Keenan helps SaaS companies get new users from Google and turn them into paid accounts.

Over the years, he has worked with brands like Shopify, Descript, HelpScout, Fiverr, Segment, Aura, WorkRamp, and many more. Mike is also the co-founder of Peak Freelance, a global freelance writing community.

But Mike didn’t start there. At age 12, he began working in restaurants. Then, he worked as a waiter, bartender, caterer, and customer support.

This is the career story of Michael Keenan — it’s inspiring and exciting. Enjoy!

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A new episode of the Marketing Over Wine podcast is released every Thursday!

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:47) - Meet Michael Keenan

(02:13) - Mike’s journey to becoming a SaaS Content Marketer

(09:22) - Who is a SaaS content marketer?

(10:57) - Misconceptions around content marketing

(12:48) - How to write content that converts and not for traffic only?

(16:20) - How to write content that ranks consistently?

(21:58) - How did Mike go from sending 20 to 30 cold pitches per day on job boards and Upwork to working with Shopify, Descript, WorkRamp, and Help Scout?

(25:38) - If you were to do it all over, would you?

(26:31) - How do you set your rates and when is the right time to increase those rates?

(31:07) - Least amount earned on an article or project and most amount earned

(32:42) - How does Michael get SaaS companies to work with (client acquisition method)?

(35:47) - How to build a content operations framework?

(41:02) - What non-marketing books should marketers read?

(43:02) - How Mike spots the right hire for his marketing agency

(44:42) - Career biggest challenges and how he overcame them

(47:01) - Best advice for aspiring and exisiting marketing professionals

(48:48) - Tools used day-to-day as a SaaS content marketer

(50:10) - Favourite type of wine

(50:57) - Learn more about Michael Keenan

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Email us at marketingoverwine@gmail.com. We love hearing from you.

⁠Follow on Twitter: @⁠MktgOverWine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.

RESOURCES

Peak Freelance Community

Michael Keenan Website

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All background music used is by various artists of Pixabay.