007: The Empathy-Driven Content Marketer for SaaS Companies with Praise Ojekudo

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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007: The Empathy-Driven Content Marketer for SaaS Companies with Praise Ojekudo

Marketing Over Wine

1 hour 4 minutes 20 seconds

1 year ago

007: The Empathy-Driven Content Marketer for SaaS Companies with Praise Ojekudo

From studying microbiology to becoming a B2B SaaS Content Marketer, this is the career story of Praise Ojekudo.

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A new episode of the Marketing Over Wine podcast is released every Thursday!

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:47) - Meet Praise Ojekudo (Nkem)

(02:01) - Switching from microbiology to content marketing

(05:52) - What courses did Praise take to switch to marketing?

(06:13) - What does being an empathy-driven marketer mean?

(10:19) - What exactly is content marketing for SaaS healthtech companies?

(14:43) - How to use content to drive more sales, build customer relationships, and increase domain authority?

(20:16) - Best mental health tips specially curated for marketers (work-life balance)

(28:37) - How to keep track of all creative ideas?

(31:00) - Real-life scenario showing the need for a content strategy

(33:14) - How to create a content strategy

(36:26) - Role of storytelling in a content strategy

(43:01) - Best ways to acquire new clients

(46:14) - The tools Praise uses day-to-day as part of her workflow

(47:55) - Successes and accomplishments along Praise Ojekudo’s career journey

(54:42) - Mistakes along her career journey and lessons learned

(59:02) - Favorite type of wine

(1:00:06) - If you could have a glass of wine with any marketing professional, past or present, who would it be and why?

(1:01:44) - Learn more about Praise Ojekudo (Nkem)

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Please email us at marketingoverwine@gmail.com. We love hearing from you.

⁠Follow on Twitter: @⁠MktgOverWine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.

RESOURCES

Smarketers Hub

All background music used is by various artists of Pixabay.