005: How Elvis Kawedo is Building a Lasting Fashion & Beauty Journalism Career

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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005: How Elvis Kawedo is Building a Lasting Fashion & Beauty Journalism Career

Marketing Over Wine

54 minutes 5 seconds

1 year ago

005: How Elvis Kawedo is Building a Lasting Fashion & Beauty Journalism Career

In this episode, Elvis O. Kawedo, a fashion, beauty, and culture journalist who has worked with leading brands like BBC News, Essence Magazine, Folklore, Okay Africa, Quartz Africa, Mail & Guardian, and many more, shares what it means to be a fashion journalist, how his career began, and much more.

CHAPTERS

(00:57) - Meet Elvis Kachi (Elvis O. Kawedo)

(02:14) - Who is a fashion journalist?

(03:27) - Fashion bloggers Vs Fashion journalist

(05:37) - Big bang (origin story) of Elvis' fashion journalism career

(14:46) - Most amount earned on a fashion writing project

(19:06) - Is a masters degree in fashion worth it?

(23:40) - Process of getting gigs on LinkedIn

(36:00) - Staying up to date with trends and changes in the industry

(37:07) - Skills needed to be a sought-after fashion journalist

(39:54) - Misconceptions of fashion journalism career

(40:59) - How do you keep track of creative ideas

(42:05) - Role of storytelling in the content writing process

(42:49) - Tools used to make work better

(44:40) - Career mistakes made and lessons learned

(49:28) - Career successes and accomplishments

New episode of the Marketing Over Wine podcast is released every Thursday!

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