004: Origin Story & Career Lessons of a Brand Communication Manager with Esther Felix

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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004: Origin Story & Career Lessons of a Brand Communication Manager with Esther Felix

Marketing Over Wine

37 minutes 58 seconds

1 year ago

004: Origin Story & Career Lessons of a Brand Communication Manager with Esther Felix

As a brand communications manager, Esther Felix leads the communications team, manages partnerships that benefit the brand, and more.

In this episode, she shares her brand & marketing communications origin story, how she uses storytelling and personality embodiment to ensure consistent messaging, and her career lessons.

CHAPTERS

(00:00) - Introduction

(00:54) - Meet Esther Felix

(01:34) - The journey to becoming a marketing communications manager

(09:28) - What exactly is marketing communications?

(12:36) - Role of storytelling in brand and marketing communications

(18:20) - How to ensure consistent messaging and tone across different marketing channels

(23:19) - Most amount earned on a project/gig/full-time role

(24:30) - Balancing concise messaging with creativity

(28:17) - One marketing trend here to stay, one to go.

(28:40) - Evolution of the marketing industry in the next 5 to 10 years

(29:07) - Advice to younger self

(30:05) - Is growth marketing redundant or necessary?

(34:50) - If you could have a glass of wine with any professional, past or present, who would it be and why?

(35:26) - Mistakes along career journey and lessons learnt

(36:18) - Learn more about Esther Felix

(36:29) - What next for Esther Felix and thetopazbrand?

New episode of the Marketing Over Wine podcast is released every Thursday!

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