003: How Grace Nikae, a Former Concert Pianist and Music Prodigy, Built a Brand & Content Strategist Career

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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003: How Grace Nikae, a Former Concert Pianist and Music Prodigy, Built a Brand & Content Strategist Career

Marketing Over Wine

36 minutes 19 seconds

1 year ago

003: How Grace Nikae, a Former Concert Pianist and Music Prodigy, Built a Brand & Content Strategist Career

In this episode, Grace Nikae, a former international concert pianist and music prodigy, shares how she made the switch to brand & content strategy, the inspiration behind it, how she makes her strategies human-centered, and much more.

CHAPTERS

(00:58) - Meet Grace Nikae

(02:05) - Origin story behind getting into the marketing industry

(04:20) - How she combines her creative side with the rigid sphere of startup marketing

(05:40) - Misconceptions around brand & content strategy

(07:06) - Process of creating a brand strategy

(08:15) - How she makes her marketing strategies human-centered

(09:50) - Idea behind her agency’s name (Kizuna)

(11:15) - What contributes to a startup’s growth

(12:18) - How to maximize a content's potential

(13:55) - Signs that a marketing strategy is not working

(16:03) - Book recommendations for every marketer and entrepreneur

(17:16) - How to keep up with the ever-changing landscape of marketing

(19:49) - How she gets inbound leads for her digital marketing agency

(21:04) - How to spot the right hire

(22:26) - When to start charging for your service

(24:43) - Highest amount earned on a gig or project

(26:33) - When is the right time to increase your rate

(27:13) - Most important skill a marketer should have

(27:17) - Some successes and accomplishments along her brand and content strategist career journey

(30:36) - How to balance creativity with a brand’s need for clear, concise messaging

(32:06) - Tips on remaining creative

(33:08) - Advice to younger self

(33:40) - Favorite type of wine

(34:18) - If you could have a glass of wine with any marketing professional, past or present, who would it be

(34:40) - Learn more about Grace Nikae

New episode of the Marketing Over Wine podcast is released every Thursday!

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