002: How a pharmacist is building a medical writing career with Margaret Etudo

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Marketing Over Wine

18 episodes

1 day ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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002: How a pharmacist is building a medical writing career with Margaret Etudo

Marketing Over Wine

33 minutes 58 seconds

1 year ago

002: How a pharmacist is building a medical writing career with Margaret Etudo

Are transferable skills worth it? Yes, they are!

In this week's episode, Margaret Etudo shares how she's building a medical writing career with her pharmacy background, her process for getting marketing leads, and how she got to work with brands like Forbes, WebMD, Healthline Media, and other prominent brands.

CHAPTERS

(00:59) - Meet Margaret Etudo

(01:56) - Backstory of becoming a medical writer and content marketer

(06:26) - Explaining content marketing in layman's terms

(08:42) - Career progression and first salary earned

(12:23) - Process of marketing leads (how did you get to work with WebMD, Healthline Media, FitBit)

(14:34) - Advice to a startup or established brand on relaunching a new product or feature

(18:24) - If you were allowed to choose one marketing channel, which would you go for and why?

(21:32) - Why is LinkedIn important for business owners and marketers?

(22:52) - Highest amount earned on a gig or project

(24:40) - Automation tools used to make workflow better

(26:38) - Is growth marketing redundant, and should it be merged with other roles?

(28:48) - How do you repurpose existing content to reach newer audiences?

(30:05) - Pick a brand to work with

(31:17) - Advice to younger self

(32:23) - Learn more about Margaret

New episode of the Marketing Over Wine podcast is released every Thursday!

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