001: From international relations to content marketing: the journey, lessons and tips with Olabisi Adelaja

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Marketing Over Wine

18 episodes

2 days ago

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

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001: From international relations to content marketing: the journey, lessons and tips with Olabisi Adelaja

Marketing Over Wine

45 minutes 32 seconds

1 year ago

001: From international relations to content marketing: the journey, lessons and tips with Olabisi Adelaja

In this episode of the Marketing Over Wine podcast, we chat with Olabisi Adelaja, a content & growth marketer, about her career journey, lessons so far, and how she pivoted from international relations.

CHAPTERS

(01:01) - Meet Olabisi Adelaja

(01:31) - What is content marketing in the simplest of words?

(03:16) - Is content marketing restricted to only articles?

(04:18) - Differences between content marketing for Web2 and Web3 companies

(08:37) - Journey to becoming a content marketer

(15:33) - How did you price your service for your first role?

(21:46) - Salary negotiation tip for someone starting a content marketing career

(26:50) - The highest amount earned on a single project

(28:45) - Process of creating a content strategy

(33:20) - Automation tools you use day-to-day

(34:20) - Skills needed to become a great content marketer

(40:35) - Mistakes along your career and lessons learned

(43:25) - Favorite type of wine

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