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Former Disney Imagineering Executive and visionary master storyteller, Theron Skees, pulls back the curtain on how Disney creates magic on land, at sea, and around the world in this episode of Marketing Over Bourbon.
We explore lessons learned from his 30+ years of experience in the themed entertainment industry, his vision for “Narrative Experience Design,” and how companies can utilize this approach to create meaningful connections with their audiences.
To learn more, read Theron’s book, https://creatingmemorableworlds.com/
To work with Sheila, contact: https://www.butlermg.com/
