Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer

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Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

89 episodes

1 week ago

Marketing

Business

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Marketing

Business

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Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer

Marketing Operators

1 hour 14 minutes 50 seconds

2 weeks ago

Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer

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Despite a one-page website with nothing but his name and a contact button, David Herrmann is easily the world’s most influential media buyer. Famous or infamous (especially if you’re an ad platform that triggers his X-posting wrath), he’s been shaping the face of ecommerce advertising for almost two decades.

One part storytelling, two parts tactical insights … David shares his journey from selling MRI machines online to managing over a billion dollars in ad spend.

Discover the challenges and triumphs of media buying, creative strategy, and the surprising roles of inhouse versus outsourced agencies. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable takeaways and industry insights.