The average human attention span is now shorter than a goldfish’s! As of 2022, it is estimated to be at just around 8 seconds,  one second below that of a goldfish. Part of this is now being increasingly attributed to technological conveniences and the ever-so-distracting social media. As a consequence, short-form videos are now more popular than were before. In this episode, we discuss why and how marketers can tap into the wide variety of short video platforms available in order to get ahead of the competition and sustain gains.