According to recent research, consumers and employees are more likely to buy from or work for companies that share their values across the various elements of ESG. Due to crises such as the global pandemic and recessions, we have an enlarged pool of conscientious consumers who are willing to pay even more for healthier, safer, more environmentally and socially conscious products and brands. In this episode, Gladys and Loryne unpack how a brand could harness the most of ESG to its advantage.