Welcome to the first episode of Marketing Notes from Brookside Studios. 

When researching products and services online, most aren’t looking to read for the sake of reading. Most website visitors are looking for quick answers. Answering questions in a clear and concise way will foster a better user experience. A great user experience increases the chance that a user will take the desired action.

In this episode of Marketing Notes from Brookside Studios, we'll talk about why making your content easier to read not only help your audience consume your content, but may even make you better for search engines.

The content of this episode was originally posted on the Brookside Studios' Marketing Blog.