PR in the Age of Scarcity: How to Build Trust and Earn Real Attention

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Marketing News Canada

471 episodes

5 days ago

Canada's #1 show about all things marketing, advertising & communications hosted by Indigenous business leader Darian Kovacs. Special guest host episodes from Shaheed Devji and Antoine Bonicalzi, who hosts our French episodes. We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the world. Presented by Marketing News Canada www.marketingnewscanada.com

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PR in the Age of Scarcity: How to Build Trust and Earn Real Attention

Marketing News Canada

22 minutes

1 week ago

PR in the Age of Scarcity: How to Build Trust and Earn Real Attention

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.

Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.

If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.