Simon Thomas - The role of cultural considerations in negotiations and marketing

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Marketing Negotiations, The Good, The Bad and The Ugly

The Drum

25 episodes

8 months ago

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.

Hosted on Acast. See acast.com/privacy for more information.

All content for Marketing Negotiations, The Good, The Bad and The Ugly is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

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Simon Thomas - The role of cultural considerations in negotiations and marketing

Marketing Negotiations, The Good, The Bad and The Ugly

30 minutes 45 seconds

2 years ago

Simon Thomas - The role of cultural considerations in negotiations and marketing

In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.

Hosted on Acast. See acast.com/privacy for more information.