Jonathan McCallum on experiential marketing in a changing landscape

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Marketing Negotiations, The Good, The Bad and The Ugly

The Drum

25 episodes

8 months ago

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

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Jonathan McCallum on experiential marketing in a changing landscape

Marketing Negotiations, The Good, The Bad and The Ugly

25 minutes 35 seconds

1 year ago

Jonathan McCallum on experiential marketing in a changing landscape

This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.

Hosted on Acast. See acast.com/privacy for more information.