Brent Adamson - What is the relationship between value management and negotiations?

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Marketing Negotiations, The Good, The Bad and The Ugly

The Drum

25 episodes

8 months ago

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.

Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship

All content for Marketing Negotiations, The Good, The Bad and The Ugly is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Entrepreneurship

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Brent Adamson - What is the relationship between value management and negotiations?

Marketing Negotiations, The Good, The Bad and The Ugly

44 minutes 17 seconds

2 years ago

Brent Adamson - What is the relationship between value management and negotiations?

This week, host Mike Lander sits down with researcher, presenter, thinker and author of ‘The Challenger Sale’, Brent Adamson (global head of research, advisory, and communities at Ecosystems). Here they discuss understanding value management in negotiations, achieving alignment among diverse stakeholders, and complexity in business.

Hosted on Acast. See acast.com/privacy for more information.