The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
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The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
Why Brands Need More Than Exposure Ft. Sean Cain (Superlative Group)
Marketing Moves
53 minutes 50 seconds
1 month ago
Why Brands Need More Than Exposure Ft. Sean Cain (Superlative Group)
On this episode of Marketing Moves, we sat down with Sean Cain, Senior Director at the Superlative Group, to discuss the evolving world of sponsorship marketing. Sean shares lessons from navigating long sales cycles and explains how sponsorships have shifted from logo placements to meaningful community partnerships. We explore how the Superlative Group blends local and global strategies, why municipalities are increasingly turning to sponsorships for alternative revenue, and how digital integration is transforming packages. Sean also highlights what’s next in sponsorships and why the most successful deals are built on authentic connections and long-term vision.
Marketing Moves
The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
