The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
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The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
The Founder-First Growth Model Ft. Michael Sirpilla (Society Brands)
Marketing Moves
46 minutes 50 seconds
3 weeks ago
The Founder-First Growth Model Ft. Michael Sirpilla (Society Brands)
On this episode of Marketing Moves, we sat down with Michael Sirpilla, co-founder and CEO of Society Brands to unpack their founder-first acquisition model and how it’s redefining the way challenger brands scale. Michael explains why Society Brands keeps founders in the driver’s seat post-acquisition, the importance of shared services in accelerating growth, and how quarterly masterminds create a community of collaboration. We dive into their strategic pivot from Amazon reliance to a diversified omnichannel presence, the role of loyalty programs and influencer partnerships in driving retention, and why authenticity is at the core of both marketing and AI integration. Michael also shares Society Brands' long-term vision to lead the clean, toxin-free movement, building brands that not only grow, but last.
Marketing Moves
The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
