How Kristen Harrison Learned to Adapt to Sell Digital Marketing

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Marketing Movers

Skye Snayd

13 episodes

5 days ago

How do you create a high performing agency? In this podcast we set out to answer that question by meeting with established agency owners to learn their strategies for growth, client retention and staying ahead in a competitive market.

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How Kristen Harrison Learned to Adapt to Sell Digital Marketing

Marketing Movers

43 minutes 11 seconds

1 year ago

How Kristen Harrison Learned to Adapt to Sell Digital Marketing

In this episode of Marketing Movers, we chat with Kristen Harrison, Director of Business Development at WebStrategies Inc., a Virginia-based digital marketing agency with a 20-year legacy. She shares her insights on building and nurturing long-term client relationships, focusing on niche verticals like credit unions, and adapting to the ever-changing marketing landscape.

Kristen’s story is full of lessons on grit, adaptability, and the importance of data-driven strategies.

00:00 - Introduction and Background of Kristen Harrison

01:19 - The Power of Sharing Stories and Experiences

06:05 - Kristen’s Diverse Career Path and Adapting to Different Selling Styles

09:55 - Challenges in Digital Marketing and Importance of Continuous Learning

16:28 - Focus on Specific Verticals: Credit Unions and B2B Manufacturing

25:39 - Embracing Change and the Impact of AI in Marketing

🔗 Connect with Kristin Harrison:

Kristin Harrison's Linkedin: https://www.linkedin.com/in/kristin-harrison/

Kristin's Harrison's email: kristin@webstrategiesinc.com

Web Strategies Inc. website: https://www.webstrategiesinc.com/