Meet Alex Sunshine, founder of Rising Suns Agency, a social media influencer agency that has worked with Pfizer, Bumble and DraftKings. He emphasizes the shift from media conglomerates to everyday people as the source of information and the need for infrastructure to support creators at scale. Alex shares his journey in the influencer marketing space and the direction he sees it heading.
00:00 - Intro to Rising Suns Agency
03:08 - Influencer Marketing Evolution
09:47 - Adapting to Industry Changes as a Creator
12:03 - Tech's Impact on Influencer Marketing
18:47 - Tactics for Agency Expansion
21:32 - Engaging with Brands and Agencies
23:35 - Commitment to Creator Success
26:56 - Venturing into New Content Areas
28:31 - Diversifying Content Strategy
32:13 - Cultivating a Robust Personal Brand
34:04 - Leveraging Social Media Effectively
37:12 - Entrepreneurial Mindset in Media
🔗 Connect with Alex Sunshine:
Alex Sunshine's LinkedIn: https://www.linkedin.com/in/alex-sunshine-5b63b48b/
Rising Sun's Instagram: https://www.instagram.com/risingsunsagency/?hl=en
Rising Sun's website: https://www.risingsunsagency.com/
Rising Sun's email: info@risingsunsagency.com