Alessandro Bogliari is the CEO of the Influencer Marketing Factory, a data-driven agency that’s helped brands like Google and Snapchat connect with audiences through influencers. Alessandro shared his journey from teenage entrepreneur to running one of the fastest-growing companies in influencer marketing. We discussed his approach to growth hacking, creating value through research, and why his agency prioritizes long-term client and team satisfaction.
00:00 - Alessandro's Journey as an Entrepreneur
03:00 - Early Growth Hacking and Launching First Startups
06:15 - Transition from Growth Hacking to Influencer Marketing
10:30 - Developing a Data-Driven Approach in Influencer Marketing
12:08 - Market Research and Leveraging Reports for Authority
16:45 - Organizing Large-Scale Research for Content Insights
20:12 - The Rise and Future of the Creator Economy
22:36 - Navigating Competition in Influencer Marketing
24:30 - Creating Original, High-Quality Content Consistently
25:50 - Strategic Growth and Agency Management
28:55 - Key Tactics for Acquiring New Clients: SEO, Positioning, Networking
36:05 - Staying Updated in the Influencer Marketing Space
42:07 - Final Thoughts and Connecting with Alessandro
🔗 Connect with Alessandro Bogliari:
Alessandro's Linkedin: https://www.linkedin.com/in/alessandrobogliari/
The Influencer Marketing Factory's website: https://theinfluencermarketingfactory.com/
Alessandro's email: alessandro@theinfluencermarketingfactory.com