In this episode of Marketing Movers, we sit down with Lindsay Maddox, CEO of Digital Third Coast, a digital marketing agency that's been delivering results for 17 years. She shares her journey from sales to CEO, highlighting her theater background and how it shaped her approach to client relationships and leadership.
She also dives into the strategies behind building a stable agency, the importance of client fit, and the evolving landscape of SEO and digital marketing.
00:00 - Introduction to Lindsay Maddox and Digital Third Coast
02:24 - Importance of Long-Term Client Relationships
03:32 - Leveraging Theater Skills in Sales
07:09 - Diving Into Clients’ True Needs and Goals
08:23 - Proving Value Without Guarantees
13:27 - Finding the Right Clients and Establishing Fit
20:07 - Digital Third Coast's Marketing Strategies
24:03 - Balancing Short-Term and Long-Term Growth
26:27 - Networking and Building Genuine Relationships
29:00 - Annual SWOT Analysis: Enhancing Team Collaboration
32:57 - Using Automation for Efficiency in Marketing
37:07 - Navigating Industry Changes and Emphasizing Human Connection
42:38 - Improving Reporting: Tracking Specific Tactics
44:54 - Top Resources and Influencers in Marketing
đź”— Connect with Lyndsey Maddox:
Lyndsey Maddox's Linkedin: https://www.linkedin.com/in/lyndseykramer/
Digital Third Coast website: https://www.digitalthirdcoast.com/