MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.
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MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.
Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
Marketing Money Podcast
MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.
