The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
All content for Marketing Momentum for Agencies is the property of Tracey Burnett and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success.
CHAPTERS
00:00 Introduction to Social Media ROI
09:44 The Importance of Community in Social Media
19:47 Building Trust and Engagement on Social Media
29:57 The Balance of Personal and Professional Content
30:35 The Power of Serendipitous Connections
32:04 Automation vs. Autopilot in AI Usage
34:26 Leveraging AI for Content Creation
39:06 Maximizing LinkedIn Company Pages
45:00 Creating Content Efficiently with Leaders
46:31 Consistency is Key for LinkedIn Success
51:14 Setting Realistic Expectations with Clients
57:02 Essential Tools for Social Media Management
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Book a call: https://bit.ly/leadstosuccess-book
Email: tracey@leadstosuccessglobal.com
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/
Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/
The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b
Marketing Momentum for Agencies
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
