The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
Turn Clients Into Advocates: A Practical Playbook for Client Retention & Growth
Marketing Momentum for Agencies
49 minutes
1 month ago
Turn Clients Into Advocates: A Practical Playbook for Client Retention & Growth
What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have?
In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit.
We talk about:
- The three biggest mistakes that quietly kill client relationships
- How one agency went from 22% to 77% client satisfaction
- Why price isn’t why you’re losing pitches and what actually is
- The art of onboarding, expectation-setting, and being human in a digital world
This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away.
CHAPTERS
00:00 The Importance of Client Retention
02:52 Understanding Client Advocacy
05:28 Proactive Client Engagement Strategies
08:16 The Scope of Client Advocacy Services
11:09 Challenges in Client Relationships
13:56 Transformational Impact of Client Feedback
16:30 Building Human Relationships with Clients
19:16 The Role of Communication in Client Retention
22:10 Best Practices for Onboarding Clients
24:38 Addressing Client Expectations
27:20 The Role of AI in Client Relationships
30:03 Final Thoughts on Client Advocacy
ABOUT THE GUEST
Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want.
ABOUT THE HOST
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Email: tracey@leadstosuccessglobal.com
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
The Agency - Client Benchmark Report, download at www.brilliantandhuman.com
Connect with Remeny at https://www.linkedin.com/in/remeny/
Marketing Momentum for Agencies
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
